CREAMETTE
Recipe Sweaters
GenZers everywhere are losing their family recipes and instead learning to cook from the Internet. We wanted to bring back the tradition of family recipes by immortalizing them on Christmas sweaters to be gifted during the holidays.
We asked real grandmas to embroider these family pasta recipes on sweaters that people could enter-to-win online.
ROLE_Art Director
Copywriter_ Mary Adam
Creative Director_Dave Loew