CREAMETTE

Recipe Sweaters

GenZers everywhere are losing their family recipes and instead learning to cook from the Internet. We wanted to bring back the tradition of family recipes by immortalizing them on Christmas sweaters to be gifted during the holidays.

We asked real grandmas to embroider these family pasta recipes on sweaters that people could enter-to-win online.

ROLE_Art Director

Copywriter_ Mary Adam

Creative Director_Dave Loew

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